STUDIO SFW

Developed and executed a communications and experiential strategy to drive buzz and excitement for Studio SFW, an architecture and design firm in Rhinebeck, New York, and their counterpart House SFW, a retail showcase.  

The Lifestyle Co by TLC successfully brought increased regional attention to Studio SFW & House SFW’s unique offering by pursuing elevated and strategic opportunities across the media, social, partnership + lifestyle space that generate buzz and attention, ultimately leading to increased awareness and new business. The execution and approach tied back to Studio SFW & House SFW’s core values of:  perfectly-imperfect, quirky, with the intention to spark joy, with a sense of craft and influenced/inspired by history. 

Coverage spanned across lifestyle and trade verticals, inclusive of features in AD Italia, Domino, House Beautiful, The Robb Report,  and the Design Release.