NILUU

Launched in 2020, Niluu is a Miami-based ready to wear, vegan, silk brand founded by Nilufer Bracco. The Lifestyle Co. by TLC was brought on to reposition the brand and transition it from a sleepwear collection into a RTW concept. Through oversight of all communications, always on press office, thought leadership, founder female profiles, consumer education, influencer seeding, support of collection launches (including brand’s new bridal collection), TLC has successfully transitioned the viewpoint of the brand from loungewear to RTW.

In addition, as a sustainably minded brand with a mantra to welcome an era of refined comfort with an earth-positive footprint, TLC shaped its sustainability message within both lifestyle and eco-minded press outlets to ensure Niluu is part of the eco-luxury conversation. Key press hits include features in Architectural Digest Italia, HOLA!, Marie Claire Mexico, and product placement in Vogue, Forbes, The Wall Street Journal and more.