MILA

MILA is a rooftop restaurant, lounge, and mixology bar located in the heart of South Beach, Miami, and opened in 2020. With the addition of Michelin starred chef - Chef Michael Michaelidis - TLC directed its relaunch efforts, with the goal of ensuring the restaurant continues to be known as a cornerstone of the Miami hospitality community amongst the right audience of in-the-know tastemakers. TLC developed and executed the relaunch communications strategy, keeping MILA and key players behind the restaurant - Chef Michael Michaelidis, Olya Volkova, Marine Galy - top-of-mind for key media opportunities, garnering press coverage across lifestyle and trade verticals, including: Vogue Mexico, Conde Nast Traveler, Ocean Drive and more.

TLC also supported the opening of V by MILA, positioning it as a welcomed addition to the Miami dining scene on a national and local level. TLC established the brand as a mainstay with its omakase experience, members-only bar, and mixology bar through strategic media placements and key media and influencer dines, setting the stage for the long-term success of Riviera Dining Group’s forthcoming hospitality concepts set to launch in 2022 and beyond.